Mala Project

When we started working with Mala Project, LinkedIn was not a channel that was used for sourcing partnership and investor leads.

Through our work, we helped Mala Project:

• Establish a partnership with Asia Society, which led to high-profile events opportunities.

• Establish a partnership with Wythe Hotel.

• Establish a partnership with Wyndham Chinatown.

We also helped optimize Mala Project’s newsletter with structured calls to actions and started tracking clickthrough rates to understand how the newsletter could be used to generate more sales.