How to Measure Marketing - A Framework
A couple of things to look at when measuring the effectiveness of your marketing:
Number of leads.
Quality of leads - are you reaching the people you want to reach? If not, change up your posts or even channel. Stop doing more of what isn’t work.
That being said, time is a big component. Have you just been posting to one channel for a few months? Might be too early to conclude that it’s not working (for one of my clients, it took 3-6 months before she started getting over 20 leads per month).
Not sure how to measure your marketing?
Feel free to email it to me at jason@ksjmarketing.com and I can share some thoughts on what you’re doing and what needs changing, especially if you’re using LinkedIn as your primary lead generation channel!
