The Mindset for Marketing - how to think about results

A lot of the top lawyer profiles - the ones that now probably generate hundreds of leads per week - took years to build their following.

Initially, they probably got one, maybe two leads per week even after posting every day.

But as their following grew, things started to compound and change. Posts started to gain momentum, old posts started to get traction, and leads starting to pour in.

After 6 months of posting consistently focused content, they started to get leads except now? Instead of getting one to two leads, they started to get 5-10 a day.

And after 3 years of posting consistently?

5-10 leads every few hours.

This stuff takes time but once you’re at a sizable following and have built up enough authority around a few specific areas, you’ll generate more leads in a day than you would have in months when you first started.